AI-powered voice receptionist that answers every call to your business. 24 hours a day, 365 days a year. Books appointments, captures leads, sounds human. Built for UK trades and service businesses.
of callers who reach voicemail will never ring you again
calls missed per day by the average small business
average annual revenue lost to unanswered calls
annual cost of hiring a full-time receptionist
You're on a job. Under a sink, up a ladder, with a client. The phone rings. You can't answer. The caller hangs up, Googles your competitor, and books with them. You never even know it happened.
Hiring a receptionist costs £25,000–35,000 a year. Traditional answering services are generic and can't book your jobs. You need something that answers instantly, knows your business inside out, and converts callers into booked appointments — for a fraction of the cost.
That's FirstPickUp. Your AI receptionist. Always on. Always professional. Always closing.
You're losing customers you never even knew about. Every call that goes to voicemail is a customer choosing someone else. Not because you're not good enough — but because you weren't there to answer.
FirstPickUp means you're always there. Even when you're not.
Three steps and your phone is always answered.
Tell us your services, hours, pricing, and how you want calls handled. We build a custom AI receptionist trained specifically on your business — in under an hour.
Set up call forwarding from your existing number to your FirstPickUp line. Takes 2 minutes. Your customers call the same number they always have.
Your AI receptionist answers every call, books appointments into your calendar, captures lead details, and sends you a summary. You focus on the work.
Your callers hear a professional, warm British voice — not a robotic American bot. Indistinguishable from a real receptionist.
Integrates directly with Google Calendar, Calendly, or your existing booking system. Appointments booked in real-time during the call.
After every call, the AI sends a confirmation text to the caller and a summary to you — name, number, and what they need.
Urgent or complex calls are transferred live to your mobile. The AI knows when to handle it and when to hand it over.
Every call recorded and transcribed. See what was discussed, track volumes, and spot trends in your dashboard.
Configured in under 24 hours. No hardware, no software, no contracts. Cancel anytime.
No AI, no automation — just a real conversation about how FirstPickUp can work for your business. Leave your details and we'll be in touch.
We'll call you within 24 hours, Mon–Sat. Your details are never shared with anyone.
Thanks! We'll call you within 24 hours to discuss how FirstPickUp can work for your business. Check your phone — you'll hear from us soon.
No hidden fees, no per-minute charges, no contracts. A flat monthly rate that pays for itself with a single recovered call.
One-time founding rate
+VAT · Locked rate for founding clients
+VAT · Standard rate
Pay your setup fee securely via Tide. Once confirmed, we'll be in touch within 2 hours to build your AI receptionist.
Pay £99 Setup Fee Securely →Secure payment by Tide. Card, Apple Pay, Google Pay or bank transfer.
One-time setup fee. Monthly billing begins after your first free month.
The voice is natural, warm, and British. It handles pauses, interruptions, and complex questions just like a human. Most callers don't notice — they just get great service, fast.
Urgent or complex calls are transferred live to your mobile. You set the rules — emergencies, high-value enquiries, specific keywords. You're always in control.
No. Your customers keep calling the same number. You set up call forwarding to your FirstPickUp line. Takes 2 minutes.
Cancel anytime. No contracts, no exit fees, no hassle. The service should earn your business every month.
Within 24 hours of paying your setup fee, your AI receptionist will be live and answering calls.
No. Your monthly fee covers everything — unlimited calls, minutes, SMS, calendar booking, and dashboard.
Any business that relies on phone calls: plumbers, electricians, roofers, salons, dental practices, estate agents, accountants, solicitors — if your phone rings and you can't always answer, FirstPickUp is for you.
Join our founding cohort — limited to 10 businesses at the founding rate.